Known for its star-studded campaigns, FENDI never fails to bring some joy and excitement into our lives with the release of its projects. This is definitely the case for the brand’s latest offering, ‘Wild Untamed Naomi’, which is headed up by none other than Naomi Watts. The highly decorated actress, whose highest accolades including Academy Award nominations for Best Actress for her roles in 21 Grams and The Impossible, gives us an intimate look into an average day in her New York apartment whilst showcasing the FENDI Peekaboo ISeeU bag.

Whilst clutching her FENDI accessory, we are taken on a chaotic and energy-filled tour around the Watts’ apartment as she explores the joys of releasing stress through wild and eccentric modes of self-expression. Offering an intimate look behind closed doors with an unseen wild part of Naomi’s persona shining through, the video hones in on the iconic narrative of the Peekaboo bag – the hidden beauty within. The playfulness displayed invokes a glee and joy within watchers as we are offered an intimate look into Naomi’s life.

The ISeeU bag, which is displayed in a range of colourways throughout the video, has a beautiful accordion-frame shape and comes straight from FENDI’s Fall/Winter 2020/21 collection. Naomi herself states, “I love the colours! And it is a classic shape that’s very functional, whether you’re travelling with it or just using it as a day-to-day bag. It just works.”

You can see Naomi and the FENDI Peekaboo ISeeU bag in action below. Discover more at fendi.com…