Changing up the sneaker game with their new series of Deepfake content is sneaker care brand, Crep Protect. Taking advantage of the current wave of AR technology and editing software, the sneaker protector’s are opening up the conversation to retailers and customers on how we can technologically tailor the customer experience, and they’ve done it just in time for Air Max Day.

March 26 marks the day in which Nike and athletic footwear fanatics alike celebrate Air Maxs – the brands most popular trainer in their entire library of sneakers. Tapping into this world celebrated day, Crep Protect are bring some of the trainers to life, allowing customers to try on a range of styles, replicating the classic sneaker’s style, fabrics and textures. The new feature allows customers to virtually understand the best product for them, and how to take care of their new sneakers the right way.

With the sneaker team set to share more of their conceptual content later this year, we’re excited for what else we can virtually try on.

Check out the experience at crepprotect.com