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PREMIERE: FIFI RONG – “ANOTHER ME”

Fusing trip-hop, R&B and traditional Chinese music, the avante-garde newcomer drops her ethereal visuals.

Fifi Rong premieres video for
Fifi Rong premieres video for

For lovers of FKA Twigs and a hair-raising sonic palette that fluidly traverses a smorgasbord of genres, look no further than the talents of newcomer Fifi Rong.

Here with her ethereal new song “Another Me” – a hypnotic fusion of trip-hop, alt R&B and traditional Chinese music – her sinewy vocals and heart-catching lyricism tells a story of doomed romance. Heavenly vocal loops simmer the track into life, and a trickling tempo paces Rong’s storytelling. The music video sees Rong trussed up in floating petals and a delicate wreath of illustrated blooms, symbolising “symbolise purity, nature, truthfulness, vulnerability and the divine feminine form.”

Speaking of the concept behind the single and video, Fifi Rong tells us: “In any doomed romance, timing is always mysteriously wrong. This is my first full CGI music video and it visually portrays the elusive nature of the character surrounding the key message: ‘you won’t find another me’. The undertone of the song displays a sense of pride and confidence in the character’s melancholy. Acting as a rotating statue, I wanted to mark the passing of time and seasons as if a unique and lonely piece of art on display.”

Watch the music video for “Another Me” below…

Directed
Rok Pat
PREMIERE: FIFI RONG – “ANOTHER ME”

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