Hermès have launched their new H24 fragrance, and it’s every bit as intoxicating as you’d imagine.
Not quite content on rustling up the finest bags, scarves or kitchenware in the world, Hermès have now set their sights on the intoxicating world of scent, starting with the launch of their brand new fragrance, H24.
Not wanting to confine men to a singular identity, perfumer Christine Nagel was keen on innovating and forging forth with something new and unexpected: “To create this new Hermès signature fragrance, I had to open up other, less predictable paths, to move away from the conventional woodiness of men’s scents,” she says. Nagel didn’t have to look too far for inspiration though, Véronique Nichanian Hermès Men’s universe was right under her nose.
Swept away by Nichanian’s eye for fluidity, proportions and material expertise, Nagel wanted to create a scent you could feel in your bones, starting with clary sage to evoke childhood memories in the countryside, of hay and fresh-cut grass, underlit by the striking amber base of the city. Next came the experimental spirit of the narcissus flower, a crisp and unflinching entity with notes of nocturnal tobacco. “I like to go towards natural, very classic raw materials, and work them using technologies that give them other renderings, other textures,” explains Nagel, her passion for biotechnologies ultimately leading her to this point.
Finally, Nagel introduces the scents final puzzle piece; rosewood essence, a folkloric ingredient renowned for its botanical freshness and enchanting qualities. Sourced in Peru, the essence beckons forth a mix of aromas that are metallic, rich and utterly sensual. As if such a fresh scent wasn’t enough, the sensory experience is further enhanced with a sleek glass bottle designed by Philippe Mouquet, packaged in a box made from 100% recycled paper. What more could you want from your new favourite scent?