Wonderland.

GUCCI KEN SCOTT

Florals for spring are groundbreaking again as Alessandro Michele celebrates the botanical works of legendary American designer and “gardener of fashion” Ken Scott.

Gucci Epilogue: Ken Scott floral outfit
Gucci Epilogue: Ken Scott floral outfit

Yes, the disapproving lip of Miranda Priestly might have once snarled, “Florals for spring? Groundbreaking,” in forever-iconique The Devils Wear Prada, but mere mortal florals have nothing on the explosive, eye-searing blooms helmed by legendary American designer Ken Scott back in the 60s and 70s.

Known as the “gardener of fashion”, Scott’s 40-year career in the Italian fashion world saw him make signature his tapestry of acid botanicals: print-happy pieces flooded with vibrant flowers. Peonies, poppies, petunias, roses, sunflowers – you name it.

Now, almost sensing in all the doom and gloom that we’re in need of a punch of optimism, Gucci are celebrating the work of Scott by launching a selection of special pieces in its Epilogue collection. Think pointed flats flecked with colourful undergrowth, flamboyant evening gowns seared with poppies, even zip-up Men’s fleeces in only the most joyful bunches. And silk accessories such as headbands and bags provide a much-needed hit of radiance to our spring ‘fits.

Gucci Epilogue: Ken Scott models in florals
Gucci Epilogue: Ken Scott ballet slippers
Gucci Epilogue: Ken Scott floral skirt
Gucci Epilogue: Ken Scott models in florals
Gucci Epilogue: Ken Scott ballet slippers
Gucci Epilogue: Ken Scott floral skirt

“Ken Scott was a really great creator of fabrics,” explains Gucci Creative Director Alessandro Michele. “He mapped out flowers with romanticism and flowers into pop culture. He treated flowers like shop signs, he multiplied them, turned them into something that stood out. I like his work because I am obsessed with floral prints.”

Shot by photographer Mark Peckmezian, the scintillating campaign imagery also features Scott prints on the wallpaper, curtains, tablecloths and cushions – crafting an overwhelming world of clashing prints and deeply nostalgic 60s scenes.

Find out more at gucci.com

Gucci Epilogue: Ken Scott floral hat
Gucci Epilogue: Ken Scott floral bags
Gucci Epilogue: Ken Scott floral room
Gucci Epilogue: Ken Scott floral hat
Gucci Epilogue: Ken Scott floral bags
Gucci Epilogue: Ken Scott floral room
Gucci Epilogue: Ken Scott pink outfit
Gucci Epilogue: Ken Scott floral shoes
Gucci Epilogue: Ken Scott pink outfit
Gucci Epilogue: Ken Scott floral shoes
Creative director
Alessandro Michele
Art director
Christopher Simmonds
Photographer & director
Mark Peckmezian
Hair stylist
Alex Brownsell
Make up
Thomas De Kluyver
GUCCI KEN SCOTT

Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related →