In an industry currently obsessed with breaking, blending and busting genres, newcomer Jack Omstead is going against the grain by providing us with some pure pop fun. Brimming with playful wordplay and catchy melodic hooks, his latest offering “AEIOU” is a joyful bop for our times.
Lyrically, the self-produced and self-recorded track celebrates the all-consuming excitement of new love. Bouncing along to synthy pop beats, Omstead’s elevated vocals transport you back to the first time you ever felt that giddy rush. Your cheeks flush, your heart beats faster, your palms get sweaty, or as the artist sings: “The serotonin in my brain is on drugs / ‘Cause when I’m with you I’m addicted, and I can’t get enough.” In other words, you’ve fallen head-over-heels in love.
“‘AEIOU’ is a happy, pop project filled with clever word play relating to feelings of youthful love,” the Toronto star explains. “As the opening line says: ‘AEIOU, even vowels know I need U.’
Can’t get enough? You can catch the pop wonder on his very-own documentary series, The Making of Lil’ Omer, which gives fans a glimpse of the man behind the music while spreading positive energy and good vibes only. It might be too early to call, but we love nothing more than getting ahead of ourselves. 2021 is the year that Omstead claims his title as the new face of pop.
Check out the song below…