Wonderland.

BEATS × FRAGMENT DESIGN

The tech giant collaborates with designer Hiroshi Fujiwara for a sleek new pair of earphones.

Beats by Dre collaboration with fragment designer Hiroshi Fujiwara Sydney McLaughlin
Beats by Dre collaboration with fragment designer Hiroshi Fujiwara Sydney McLaughlin

With everything that is going on right now, putting your favourite album on repeat and blasting on full volume is a vibe, and making sure we do it without any external noise is BEATS new limited edition Powerbeats Pro in collaboration with fragment design. Paying homage to Hiroshi Fujiwara’s disruptive approach to design, the earphones debuts a minimalistic style with a tonal black design and twin lighting logos. The sleek black earphones are also accompanied by a matching battery case and decals.

“I like Beats, and Beats is my choice among earphones,” said Hiroshi Fujiwara. “I carry them around everywhere.”

Modelled on athlete Sydney McLaughlin, the new design takes its inspiration from Hiroshi’s ability to create timelessness in his designs while still capturing the spirit of Beats. The wireless earphones feature powerful acoustics while giving you full control over your music and calls. With up to nine hours of listening time and more than 24 hours of combined playback with the case, you can rinse and repeat all your favourite albums and tunes till your hearts’ content.

For more information on the collaboraiton visit beatsbydre.com

Beats by Dre collaboration with fragment designer Hiroshi Fujiwara
Beats by Dre collaboration with fragment designer Hiroshi Fujiwara close up
Beats by Dre collaboration with fragment designer Hiroshi Fujiwara
Beats by Dre collaboration with fragment designer Hiroshi Fujiwara close up
Beats by Dre collaboration with fragment designer Hiroshi Fujiwara product image
Beats by Dre collaboration with fragment designer Hiroshi Fujiwara product image
BEATS × FRAGMENT DESIGN

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