2020 brought us virtual fashion shows and digital experiences, but taking the bar to a whole new level in 2021 is iconic footwear brand Buffalo London and digital fashion brand The Fabricant with the first co-created 3D digital sneaker. Giving savvy social media users the opportunity to create their own alter-ego, the collaboration reimagines Buffalo London’s famous chunky platform sneaker, to be worn exclusively in the digital world.
The virtual version of the shoe utilizes the 3D aspect to make the impossible possible with animated flames used as the material of choice, covering the sneaker in a digital layer that gives the illusion of walking on flames. The fusion of both the physical trainer and digital creation allows a new level of accessibility for the brand, and while your avatar can rock the virtual creation online, you’re available to purchase the limited edition trainer (minus the flames) sold exclusively through Buffalo London’s website.
Speaking on the new collaboration, Buffalo London said, “Together with The Fabricant, we decided to push forward a long-needed revolution of traditional, outdated concepts. With our first co-created 3D digital sneaker, we aim to combine the best of both worlds, physical and digital, and ask our consumers to be part of the exciting fusion of reality and fiction.”
For more information on the trainer and to purchase the limited edition trainer visit buffalo-boots.com