Zen Martinoli has us pining for old-school simplicity in his latest collection for sportswear brand British Vintage Boxing.
Where genuine passion comes together with a career choice can be a rarity. How many of us love what we do, what we set out to do or even know?
Zen Martinoli is an exception, he genuinely does love his chosen path. A journey that has taken his love and extra curricular focus on the world and history of boxing and mashed it up with his career as a fitness coach and love of genuine, no fuss style. British Vintage Boxing is a brand that comes straight from the heart, filling a gap where boxing affiliated apparel has, in the past, seemed to struggle to reach, one where leisure-wear is the focus, but a very adaptable one for how it is worn and by who.
Stylistically capturing the heritage of a sport that evokes distinct moments in time, so much so that you can almost smell it, BVB reminds us of the glory days and the beautiful imagery that went with it, but twists that element with modernity and a ’new wave’ in wearable boxing-inspired garments that appeal to the masses and not just fans of the sport. It’s very much a people’s brand.
Accessibility and interaction are both key to BVB and founder Martinoli. Where boxing has in the past perhaps been seen as a closed door or a no, no to the general customer, BVB offers extremely well-made garments that transcend the sport and make that vital crossover into more ‘fashion’ led apparel.
“There’s something about these old-school fighters; a fascination with those who prevailed against all-the-odds with sheer guts and determination,” says Martinoli “Then there’s the romance of the golden years of the 1950’s and 60’s, with all it’s glamour and style seamlessly combined with a new age of swaggering boxing icons.”
With a collection that ranges from sweatshirts and pants through to T-shirts, shirts and vests, BVB is a compact and consistent offer that is focussed on making the current line work as opposed to doing too much and losing control of the whole brand ethos. “I want this to have longevity and speak for itself in terms of quality and organic style. This is an inclusive brand for everyone to interact with. Making the first garments and shapes work over producing other pieces is the priority,” adds Martinoli.
“Of course the romance and authenticity of boxing is at the heart of the brand, but more for what it signifies and identifies within people. A British culture,” he adds.
With that in mind, BVB has some exciting new ranges in development, which, while always honouring early generation design, will also introduce more technical details to garments including joggers. BVB will also release new designs to expand the offering which will include vintage military-style, made in England, handcrafted boots in 2021.
Check out the brands latest wares on the BVB website.