Potent and intoxicating, prepare to be folded into a surrealist Western world that could have only been summoned by an artist raised in the heat of the Arizona desert.
Introducing dynamic rising star DEVORA, who has dropped her new track “Not Dead Yet”, which is a pulse-soaring instant-hit marrying up country melodies with dark pop hooks. And a distinct outlaw sensibility helps, of course. Yeehaw.
And glamour meets grit in the most rambunctious way for the dark motel-shot visuals which nails the self-coined aesthetic of “Goth Western Pamela Anderson meets Mars Attacks.” Ghost towns, brooding rodeos, haunted deserts, abandoned motel rooms, emblazoned skylines, the open road, and reckless tales of love and loss in a modern wild west. Prepare to get lost in DEVORA’s world.
“As a lover of all things dark, I embrace those parts of me, while now simultaneously celebrating being alive and present,” explains DEVORA. “This song commemorates the ups and downs of life, while celebrating the moments that we have today, if only for today. It’s a salute to going your own way in life and carving your own lane undaunted – observing one’s uniqueness, honouring yourself and embracing the crazy ride along the way. This song is a salute to outlaws everywhere.”
And the visuals were directed by American actor Leven Rambin (True Detective, Mank) who added: “I love working with DEVORA… from the moment we met, our creative visions collided in such a cool way, we just spoke the same language. Her darker, meaningful, thoughtful lyrics and imagery really inspired me to create an original aesthetic for her that we like to call “Goth Western Pamela Anderson meets Mars Attacks.” I wanted to give Devora her own spin on Natural Born Killers; NDY to me was an alternative world where Mallory Knox strikes out on her own, mixed with some David Lynch rockstar dreaminess.”
Watch the music video for “Not Dead Yet” – out now on Tony Hoffer’s new label Tiger Tone…