Over the past few years, celebrity merchandise has exploded in a big way. Previously a branding exercise reserved for your favourite indie bands or a memento reserved for the stadium tours of your favourite pop star (anyone else still have their Gaga tour top from year 11?), it seems anyone and everyone wants a piece of the merchandising cake these days.

In an age where Love Island star Molly Mae has her own self-tanner, and Gwyneth Paltrow has candles at her wellness brand GOOP that give off the aroma of her vagina, it seems only fitting that British fashion icon Kate Moss would finally throw her hat into the ring. The supermodel and legendary it-girl has made waves in recent years after starting an eponymous modelling agency, and it’s through them she’s now launching her new merch line, Eyescapes, in collaboration with her daughter, Lila.

With a dreamy campaign fronted by the mother-daughter-duo, the project takes its name from Rankin’s 2013 ‘Eyescape Series’, splashing prints of Kate’s very own gorgeous eyes (yes, eyes can be gorgeous too!) across cosy jumpers, long sleeves and even a crafty tote bag. You’ll also be pleased to know that all products have made using ethically sourced an 100% organic cotton, tagged with renewable waste material, and shipped in recyclable packaging, because a guilt-free purchase is always nice.

Prices start at £20, with products available exclusively on the KM Agency website.