Ho, ho, snow! Prada launches a sporty Selfridges pop-up inspired by mountaineering.
Prada are taking us on a trip down the slopes with their latest Selfridges pop-up. Aptly titled Prada Snow, the collection is less about Christmas cheer, and more about looking absolutely killer should you find yourself needing to flex on a snowy mountain or a runway in Antarctica.
Working in tandem with their sporty Linea Rossa line, the collection includes ready-to-wear, leather goods, shoes and accessories for both men and women that all pledge allegiance to the world of skiwear and life in the mountains, all the while making snowy living look insanely enviable. Who needs the sun anyway?
No stone, or garment, has been left unturned here, with Prada motif-sporting hiking boots, water bottles, cashmere knitwear, and (the much-anticipated return of) explorer certified Prada Linea Rossa Bags all hitting the shelves in time for any quick Christmas jaunts to climates colder than London before 10AM.
For the girls, Miuccia and Raf have devised a range of white camo snowsuits, sheeny white bucket hats and black puffa overalls, while the boys are all kitted out with quilted jackets, gilets and track pants fitted with the chunkiest pockets you’ve seen in your life. And for those who prefer a toasty fire to sweating it out as you ascend the alps, Prada Snow’s plush jumpers and oversized sweats with toggle waists are there to ensure warmth, comfort and style, at all times. Rosy-cheeked teeth-chattering has never, ever looked so sleek.
Prada Snow’s Selfridges pop-up will be in-store from December 2nd – January 17th 2021.