Get ready to come alive in the night-time with Beats x AMBUSH new special-edition Powerbeats. Taking inspiration by the neon-lit nightlife of downtown Shibuya, AMBUSH co-founder and creative director Yoon Ahn took this effervescent energy and channelled it into glow in the dark wireless headphones. Featuring a contrasting red “b” badge and AMBUSH logo, the earphones hold an impressive 15-hour battery life and are fully sweat-proof and water-resistant for those intense much-needed gym sessions and rainy days.
“I live in the middle of Shibuya and I am always inspired by how the city just glows at night time,” said Yoon. “I thought it would be really cool to design a product that could capture that same city energy when you’re outside late at night listening to music. This collaboration was designed for everyone who is confident, having fun, being creative and trying new things – those kids always seem to glow the brightest.”
Enlisting African Giant Burna Boy for the campaign, the artist captures the transcendence of the night-time, as he discusses how music is unifying on a global scale. Tapping the genre-fluid artist for the campaign for his creativity and innovative sound, Burna Boy talks about his optimistic vision for the future and how he wishes Africa knows themselves and are proud of who they are. The eye-catching earphones are available now on Apple.com