It’s been a tough year for the retail industry, with intermittent lockdowns closing the doors of many businesses and confining us to the four walls of our homes. But one place looking to champion independant brands and showcase the magic of the high street (especially as Christmas looms) – is Mayfair’s beloved shopping destination Burlington Arcade.

Let’s be honest, the novelty of online shopping has somewhat worn off, and we miss getting stuck in when it comes to physical in-person shopping. Burlington Arcade have taken this into consideration blending physical and virtual worlds with their brand new 360 retail campaign: Bespoke at Burlington.

A personalised shopping experience, the campaign encompasses 22 jewellery, watch, fashion, perfume, dining, design and other brands, launching new, rare products not available anywhere else in the world and featuring in-store experiences crafted specifically with pandemic escapism and desires in mind. Inject. It. Now. Think private access to the boutique boasting the world’s largest Vintage Rolex Collection, to the Roja Dove Bespoke Fragrance experience (where shoppers can discover their perfect scent as individual as your fingerprint), Ladurée macarons for an afternoon ‘work from home’ treat, made-to-order luxury luggage with Globe-Trotter, and Manolo Blahnik’s new in-store cocktail bar ‘Blahnik Bar’ where you sip your favourite bev whilst trying on shoes. The dream.

Given the current lockdown, the campaign will start with a digital phase, where shoppers can peruse the website and book in for bespoke appointments to look forward to come December. Certain brands are also offering click ‘n’ collect for lockdown essentials and virtual experiences. Then, come 2nd December, shoppers will visit the festively decorated Arcade and enjoy these bespoke experiences in person.

Find out more at burlingtonarcade.com