Wonderland.

LOUIS VUITTON GAME ON

The maison have tapped iconic French actor and Bond girl Léa Seydoux to front their playful 2021 Cruise Collection.

Speedy bag in Game On Canvas and cowhide leather Lea Seydoux
Speedy bag in Game On Canvas and cowhide leather Lea Seydoux

While possibilities for travel and any sort of frivolity are far and few between right now, Louis Vuitton are bringing a much-needed playfulness and lightness to our lives with Game On, their vibrant 2021 Cruise Collection.

And fronting the campaign, is iconic French actor, Bond girl and Louis Vuitton ambassador Léa Seydoux who goes down the rabbit hole into a fantastical wonderland, where Artistic Director of Women’s Collections Nicolas Ghesquière has blurred the lines, meshing the monogram amidst four suits of a card deck.

Petite Malle in Game On Canvas and cowhide leather Lea Seydoux
Dauphine bag in Game On Canvas and cowhide leather - 1 Lea Seydoux
Petite Malle in Game On Canvas and cowhide leather Lea Seydoux
Dauphine bag in Game On Canvas and cowhide leather - 1 Lea Seydoux

Think Louis Vuitton’s most iconic pieces – including leather goods, ready-to-wear, shoes and accessories – all emblazoned with clubs, spades, diamonds, and of course, the almighty heart. The monogram is also reinterpreted on black or white backgrounds with sharp contrasting colours of bright blue and poppy red – and watch out for a tiny heart even replacing the House’s signature blossom.

And the standout piece? The queen of hearts: the Monogram Heart bag, the brand’s first ever heart-shaped bag. Talk about a royal flush.

Already available in selected Louis Vuitton stores worldwide. Find out more at louisvuitton.com

Heart bag in Game On Monogram Canvas and natural cowhide leather Lea Seydoux
Capucines bag in Taurillon Game On leather Lea Seydoux
Heart bag in Game On Monogram Canvas and natural cowhide leather Lea Seydoux
Capucines bag in Taurillon Game On leather Lea Seydoux
LOUIS VUITTON GAME ON

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