Tasked with making sure we all feel and smell our best at all times, this November Floral Street founder Michelle Feeney was met with the near-impossible challenge of selling her brand’s award-winning fragrances without actually being able to operate in-store. How can you make people buy a fragrance they’ve never smelt before? The answer is simpler than you think. You take the store to them…

Introducing Scentschool, the brand’s fragrance wonderland in a box, all conceived around a visual and interactive voyage of perfume discovery. The experience aims to indulge your senses in a world of immersive colours, smells and relatable words, guiding you to realising your favourite scents. In addition to pioneering this one-of-a-kind experience, Feeney is also packing the Scentschool ™ full of insider information and educational content in the art of fragrance and the provenance of ingredients from around the world – making sure our choices are informed and tailormade to our most daring fragrant whims.

With us now being in the midst of lockdown 2.0, and many still extremely cautious about the ways in which they consume, Feeney wanted to create an ‘at home’ immersion into the Floral Street universe, mimicking the intimacy of the brick-and-mortar store and contact with the brand’s expert Floristas without us so much as leaving our beds. “We are a dynamic fragrance brand, and my mission was always to bring scent connoisseurship to a wide and curious audience, in a fun, modern and responsible way,” she explains of the project, “and all at an affordable price.”

Launching today on floralstreet.com, the Scentschool ™ in a box starts at £24 and a choice of four boxes – each with a unique code that enables you to book your virtual scent voyage – that can be upgraded in exchange for your favourite 10ml, 50ml or 100ml eau de parfum. The scent revolution is here ladies and gentleman…