Wonderland.

JUICY COUTURE AW20

The cult 00s brand pays homage to the Golden Age of Hollywood with its fire AW20 collection.

Juicy Couture AW20 pink hoodie
Juicy Couture AW20 pink hoodie

Ever since its indomitable rise in the noughties (we see you Kim and Paris), Juicy Couture has never been a brand to shy away into the shadows.

And for the LA-hailed label’s electric Autumn/Winter 2020 collection, Juicy are paying homage to the Golden Age of Hollywood. Think opulence and elegance, but with nods to grunge subcultures – modern femininity celebrated in the most jaw-dropping, tire-screeching way.

Exclusive to juicycouture.co.uk, the BLACK label features black-as-night liquid vinyl trenches emblazoned with the logo, eye-achingly shocking pink hoodies, sheer thigh-high hosiery and lattice bodies, and positively sinful faux leather trousers.

Juicy Couture AW20 tights
Juicy Couture AW20 burgundy co-ord
Juicy Couture AW20 tights
Juicy Couture AW20 burgundy co-ord

The WHITE label sees the brand’s signature sweatsuits in new colourways, including Goji Berry and the fluffiest of baby pinks in Almond Blossom (with pink diamante embellishment ofc).

And who says activewear has to be substance over style? Juicy Couture Sport expands upon its athleisure foundation with a daring street style twist: velvet leggings, crops and reflective silver puffer jackets. More is more this winter.

Discover more at juicycouture.co.uk

Juicy Couture AW20 pink sweat chair
Juicy Couture AW20 cowgirl
Juicy Couture AW20 pink sweat
Juicy Couture AW20 pink sweat chair
Juicy Couture AW20 cowgirl
Juicy Couture AW20 pink sweat
JUICY COUTURE AW20

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