You may have seen Estrid’s fabulous campaigns down your local high street, their pastel-hued billboards a shining beacon of hope for body-positivity and the normalising of body hair – because we all get it – that are just too gorgeous to miss.

Their brand philosophy is pretty simple, Estrid believes hair removal should be optional, a choice taken into our own hands. But great hair removal? It has to be the best, most seamless experience possible. With that, the company sought to marry the invention of a cruelty-free razor, sleekly designed for the smoothest and pain-free experience shaving experience ever, with a low-price point that is also no harm to the environment.

So, they did it. That may sound more obvious than it is, but before they created Estrid there was no alternative. At least, no razor that was designed specifically for women that didn’t contain any animal products in its hydrating strips, and wasn’t marketed by some sort of hairless glamazon who’s never had an ingrown in their life.

That’s all there is to it really – a gorgeous shaving experience with no strings attached. Whether you enjoy a little bit of armpit fluff, have the smoothest bikini line known to man, or even a big ole ‘70s bush – Estrid have your back. Stubble or no stubble, they just want us all to know about the cutest, kindest, cheapest and super smooth option on the market, and for that we thank them.

Find out more at estrid.com