Charlize Theron plays a Goddess for Dior’s latest fragrant wonder, the J’adore Infinissime.
“After woman, flowers are the most lovely thing God has given the world,” once said the inimitable Christian Dior, and besides Madonna’s seventh studio album (Ray Of Light), he wasn’t wrong. Nothing compares to the frilly pastel magnificence of a hydrangea, or the wholly seductive energy of a blood-red rose – and it’s exactly this passion and lust the brand have bottled for their latest J’adore Eau De Parfum, Infinissime.
Here, François Demachy dug deep into the J’adore fragrance garden, searching for the perfect blend of feverish sensuality, with modest hints of wood, and endlessly diffusive bursts of radiance. This is no ordinary Dior scent, Infinissime is the perfume of the empowered woman, who asserts herself with mere looks, who knows the fullest extent of her worth. Her spirit, serene. Her seductive appeal? Crystalline.
The exuberant Centifolia Rose takes centre stage here, beckoning a honeyed jasmine sambac and fresh Lily of the valley accord, spiked with undercurrents of pepper that battles the airy oeuvre of ylang-ylang. Together these floral beauties swirl and entangle themselves around the fifth and final flower, the wholly powerful and utterly charming tuberose.
The result is a sensation that is both familiar and surprising, a queen of the night type of energy, what Kate Bush’s Hounds Of Love would evoke should you change its musical notes for fragrant ones.
Craig McDean was put to the task of creating Infinissime’s visual world, for which he enlisted the help of award-winning actor, producer and J’adore muse Charlize Theron, who appears Goddess-like in a hoopla of lush, gold neck bangles. Holding her head high, Theron’s piercing stare tells us everything we need to know about Infinissime, it’s a transcendent state of being, of seeing, and of living.