Has Coach ever missed with a campaign? We don’t think so. Launching their new Spring 2021 collection today, dubbed Coach Forever, the fashion house pulls inspiration from the past, future and present for a sumptuous new collection. Recontextualizing pieces from their Autumn 2020 collection, Coach have built a campaign surrounded by optimism, community and responsibility.

Shot remotely from around the world, the campaign boasts a series of tailored trench coats, statements bags and vintage items which have been brought back to life. The collection further signifies Coach’s approach to being environmentally friendly, as it introduces bags crafted from vegetable-tanned, naturally-dyed leather and fabrics made from recycled plastic bottles – how can we not stan!

And of course, it wouldn’t be a Coach campaign without the members of the famed Coach Family. With a global cast, the campaign features our favourite hot girl Meg Thee Stallion, Kaia Gerber, Kate Moss, Cole Sprouse, Kiko Mizuhara and Rickey Thompson.

For more information on Coach’s new campaign visit coach.com