Sustainability has always been at the heart of fragrance brand Floral Street. From its inception, founder Michelle Feeney made sure to create responsible and vegan fragrances to help protect the environment. So, in support of Britain Recycles Week this week, the company is highlighting their innovative, first for the fragrance world, recyclable and biodegradable packaging. Created using ground-breaking wood pulp, the fragrance cartons can be reused as cute seed trays for plants herbs and well-needed keepsakes. Floral Street are also allowing you to get your favourite Floral Street fragranced refilled at their Covent Garden store with a 20% discount when you bring back the bottle.

Michelle Feeney spoke about the launch of the new initiative, stating, “When I founded this brand, I wanted to challenge myself and the beauty industry to do things differently. I want to help consumers become connoisseurs of fragrance in a fun, accessible but also responsible way. So, our fragrances are vegan, our ingredients are responsibly sourced and our packaging is recyclable, reusable, compostable and now refillable – it’s the complete package. This is the future of beauty.”

For more information visit floralstreet.com