The world-renowned tech accessory brand are embarking on their most political collaboration yet.
From partnerships with DHL, Bong Joon-Ho’s Parasite and even NASA, custom tech accessory brand CASETiFY have been at the forefront of tech-savvy accessories for some time now. It’s actually hard to imagine a world without their bold printed, black-trimmed phone cases, and luckily for us they aren’t planning on going anywhere.
Today the brand announced their latest exciting venture titled Cases for a Cause, inviting three independent lifestyle brands to feature an array of original artwork’s on the brand’s signature cases, with 100% of the proceeds going to benefit the American Civil Liberties Union (ACLU), a non-profit and non-partisan organization fighting to safeguard people’s rights around the US.
“I believe change happens together, and anything that I can do to support increasing exposure and education around freedom of expression and civil rights is amazing!” said Esther Ng, Founder and Designer of Prix. Esther joins the likes of Midnight Studios and Sundae School for the initiative, which will see their bold and enticing designs retailing (in phone case form) from $35-$55.
“These brands have always celebrated self-expression through music, arts, and culture, so onboarding them for this collection is exciting for all of us,” said Wes Ng, CEO and Co-founder of CASETiFY. “One of the most powerful ways to express yourself is by sharing and defending your beliefs, and we’re honoured to be a part of this conversation.”