Wonderland.

ZOEY DEUTCH × FENDI

FENDI have tapped The Politician actor Zoey Deutch for their dreamy Peekaboo campaign. Watch the video below.

Zoey Deutch FENDI Peekaboo Campaign backstage images
Zoey Deutch FENDI Peekaboo Campaign backstage images

The Politician. Set It Up. Everybody Wants Some!! Former Rollacoaster cover star Zoey Deutch has stolen hearts in a multitude of heart-stopping, rib-tickling and blood-curdling roles. An actress whose talents are as far-reaching as her diversity – so who better to front FENDI’s brand new campaign in celebration of their signature Peekaboo bag.

The iconic Italian house have a penchant for picking a score of only the most celebrated young talents for their ongoing series, and Deutch will be joining the buzzy ranks of Chloe x Halle, Iris Law, Winnie Harlow, the Kardashians, and the list goes on – for their first ever worldwide video and image campaign.

Zoey Deutch FENDI Peekaboo Campaign backstage images car
Zoey Deutch FENDI Peekaboo Campaign backstage images studio
Zoey Deutch FENDI Peekaboo Campaign backstage images car
Zoey Deutch FENDI Peekaboo Campaign backstage images studio

And the Peekaboo has undergone a transformation of sorts for Fall/Winter 2020, now featuring an innovative accordion shape, which opens up a “smile” of sorts in the deep inside pockets – available for customisation and personalised with initials.

Find out more at fendi.com and discover the campaign video and see exclusive behind-the-scene shots below…

Zoey Deutch 04 FENDI Peekaboo Campaign backstage images
Zoey Deutch 07 FENDI Peekaboo Campaign backstage images
Zoey Deutch 04 FENDI Peekaboo Campaign backstage images
Zoey Deutch 07 FENDI Peekaboo Campaign backstage images
ZOEY DEUTCH × FENDI

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