The Politician. Set It Up. Everybody Wants Some!! Former Rollacoaster cover star Zoey Deutch has stolen hearts in a multitude of heart-stopping, rib-tickling and blood-curdling roles. An actress whose talents are as far-reaching as her diversity – so who better to front FENDI’s brand new campaign in celebration of their signature Peekaboo bag.

The iconic Italian house have a penchant for picking a score of only the most celebrated young talents for their ongoing series, and Deutch will be joining the buzzy ranks of Chloe x Halle, Iris Law, Winnie Harlow, the Kardashians, and the list goes on – for their first ever worldwide video and image campaign.

And the Peekaboo has undergone a transformation of sorts for Fall/Winter 2020, now featuring an innovative accordion shape, which opens up a “smile” of sorts in the deep inside pockets – available for customisation and personalised with initials.

Find out more at fendi.com and discover the campaign video and see exclusive behind-the-scene shots below…