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100 YEARS OF SELECT

The classic Venetian aperitif are returning to their hometown for productions.

SELECT Apritiff celebrate 100 years
SELECT Apritiff celebrate 100 years

100 years ago, two brothers utilised the city of Venice to create a trade of unique liquor, using the city’s trade of premium spices and botanicals. Fast forward to the present day, the classic Venetian aperitif, SELECT has become the star of the cocktail scene with its sophisticated profile and crisp taste. Now in their centenary, SELECT have announced they will return to their home in Venice for productions.

Ca’ Select (the House of Select) will be located in the former industrial laboratory in the Cannaregio district, having received extensive renovation by the renewed Marcante-Testa studio. As well as returning production to their home city, SELECT will also be reaching out to the residents of Venice, creating an experimental open space for people to taste and enjoy SELECT’s famous drinks.

The Major of Venice, Luigi Brugnaro spoke out the relocation stating, “I am proud that an important brand, such as SELECT, is returning to produce in the place that saw its birth 100 years ago. Venice has been, historically, a crossroads of cultures, ambassadors, businesses and excellence. SELECT are returning with an operation that is part of a process that, as Mayor, I have always supported: bringing new jobs and growth opportunities to Venice, which will attract new residents. A new entrepreneurial challenge is about to start, combining tradition and innovation, just like the nature of Venice.”

The opening of the Ca’ Select is scheduled for 2021. For more information visit SELECT.COM

100 YEARS OF SELECT

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