We love a party. And while their presence has been sorely missed amidst the global pandemic, one brand finding their way around it with their first ever virtual launch soirée is Marc Jacobs.

In celebrating of their brand new fragrance PERFECT MARC JACOBS – modern, bright, and feminine, and addictively floral – the American fashion house are throwing a global interactive event that will offer a glimpse into the behind-the-scenes world of the perfume.

To kick-off the proceedings, global sensation and top recording artist, Kim Petras will join for an exclusive live performance, followed by a host of interactive activities including a 1:1 photoshoot with New York photographer Hunter Abrams, live portrait drawing from PERFECT illustrator Jacky Blue, customised poetry from anonymous performance artists The Bumbys, and a club room hosted by top drag performer Shangela. Guests will also be invited to learn about the inspiration behind PERFECT from Marc Jacobs himself, and given the opportunity to tune into a Q&A with campaign cast members (including Lila Moss, daughter of supermodel Kate Moss, Alek Wek, Akon Changkou, Mei Kawajiri, twins Margo and Madelyn Whitley).

To attend the event on Wednesday, August 26, pre-register here, where you will be provided a special Zoom link for event access. And if that wasn’t enough, those who sign up in advance will receive a site-wide 10%-off code for MarcJacobs.com, valid through September 30, 2020. The event runs from 3.30pm to 8.15pm EST (8.30pm BST).

The party will be open to the public once registered, and the fragrance launches nationwide in the UK from 9 September at The Perfume Shop priced, £99/100ml.