Unless you’ve been living under a rock for the last few years, you’d be one of the very few people who aren’t familiar with Telfar Clemens. The New-York based designer has long been a favourite of those in America’s fashion capital, making headlines recently after a deal with heritage denim brand The GAP went haywire a few months back.
Perhaps more iconic than the designer himself are his beloved, sleek, T-embossed messenger bags. From canary yellow to shiny silver, the Telfar shopper (also known as the ‘Bushwick Birkin’) has been the it-bag of the underground for quite sometime, but as the likes of RHONY’s Sonja Morgan or pop star Dua Lipa got in on the action, availability began to dwindle.
As demand skyrocketed, 1000’s of units worth of holdall-heaven would often sell out in minutes after being restocked, leaving fans destitute and totally enraged. Fashion Twitter would come together to out resellers, and some would even resort to using bots to secure their desired style.
“We are not about hype and scarcity. We didn’t set out to make an impossible to get product. The whole point of our bag is accessibility and community,” the brand said in a statement. “But the truth is (with or without the bots and resellers) when thousands of bags sell per second we can’t even know how many to make. We plan production 6 months in advance. It takes time and money to make bags and we are 100% self-financed. So, what do we do?”
Ladies and Gentleman, please welcome to the stage The Telfar Bag Security Programme. Yes, that’s right, this coming Wednesday, for 24 hours and not a moment longer, Telfar will be offering us fashion-minded folk free reign to cop their iconic shopping bag in any size or colour we so desire. Whether you’re a reseller (boo, hiss), or a first-timer, any and all orders made will be fulfilled by the Telfar team.
The terms of service for this fabulous exchange are pretty simple: pay in full, no exchanges or cancellations, provide the correct address, and expect your order no later than January 15th. Oh! And have fun!
More details can be found on Telfar’s website, and if you’re not feeling patient enough for the 2021 drop-date, have no fear. Telfar has confirmed there will still be bag drops aplenty in the coming months, giving us plenty of time to decide just how many shoppers we’ll be stocking up on. Happy hunting!