The rising singer talks her new single, creativity and why she took a stand on human rights.

Toronto-hailed newcomer Very Very Makes her debut
Toronto-hailed newcomer Very Very Makes her debut

Making their entrance into the music scene, is Toronto-hailed producer and vocalist Very Very with her stellar single, “Do Right”. With woozy encapsulating vocals and moody guitar-tinged productions, the R&B newcomer weaves indie with pop sensibilities for an atmospheric tune.

Speaking on the single, the rising singer said, “I didn’t intend to send the message inward but ultimately “Do Right” ended up being a letter to myself more than anyone else. A reminder that everyone’s hauling around their own baggage so no matter how anxious you feel, be good to the people around you or you’ll be left alone with all that weight.”

Having found her place between the sounds of Wet and Haerts, Very Very’s ardent vocals transports us to late-night after-parties where we are left with nothing but our feels. As “Do Right” continues to build a buzz, we caught up with the rising singer talking inspirations, creativity and being political in music.

Check out the interview below…

How was the lockdown for you? Tell us something you learned?:
Lockdown was easy for me because I’m always looking for an excuse to stay home, and I’m a bit of a prepper so I felt vindicated. There was this collective peaceful energy hanging in the air and I could sense most people were desperate for the break-in speed. Obviously it was devastating for a lot of people so I don’t want to glorify it too much, but I think the pause was eye-opening on many levels. It was so much easier to see that we’re overworked and underpaid by people who are underworked and overpaid.

Why the name Very Very?

I feel a lot and sometimes all in one moment, so when Very Very came to mind it was pretty obvious that was the most fitting name to describe myself and the themes in my music.

Where did you grow up and how did it influence you sonically? Who did you listen to growing up?
I grew up in small-town Ontario. I don’t think the place itself had much of an impact on me sonically as it’s not the most culturally robust. But in my mom’s station wagon there was a mixtape of everything from Wings to Annie Lennox that I was pretty obsessed with, so I spent a lot of time in the front seat of a parked car. I’ve been through many phases of music that started with said mixed tape and then I just sorta went towards what most kids my age were into, but when Napster came along it broke me loose. I got deeper into The Beatles, Lauryn Hill, Radiohead, Fiona Apple. Especially Fiona Apple – I’ll be buried with her records.

Congratulations on your new song “Do Right” – it has quite an empowering message – was it linked to any situation in particular? 

Thank you! There’s no one moment in particular, but general anxiety and forgetting to take a breath were definitely the catalysts for the whole song. There’s a little darkness in everyone and when that side of me comes out I want to make it clear to the people closest to me that behind that I mean well and want to love well. I’m also asking for mercy because feeling anxious sucks.

Are all your songs based on your own experiences? What is most of your music inspired by?

I would say 99% of my songs are based on personal experience with a few embellishments here and there to keep the plot interesting. I’m inspired by wide open honesty. It’s tough because I want to write these songs for myself but there are some confessional aspects that may hurt some people who know the song is about them. I find that line a hard one to balance on, but ultimately I say what I have to say so that I can sing these songs with conviction.

The music video is very atmospheric – what do you want to convey with the night time beach aesthetic? 

The director Sammy Rawal really nailed this idea. The nighttime beach vibe was a metaphor; it explores how you can be in this beautiful calm place with waves all around but still feel a sense of subconscious unease. The red light is a symbol for that lingering feeling of fear even when things are seemingly normal. Jeeze I don’t sound like a whole lot of fun do I?

How do you want your music to make people feel?
Oftentimes I listen to music when I want to get something out of my system, good or bad. I hope listeners can plug into my music in a similar way. The best feeling is when someone tells me they channel certain songs or lyrics of mine when they’re going through it. If something I wrote gave them relief in any way I guess I did my job. I want a raise in that case.

You’ve been very vocal politically on your Instagram – why is it important for musicians to take a stand?

I think everyone should take a stand when it comes to human rights. It’s not like all musicians are thought leaders but if they have a platform and fans who are influenced by them, to me it’s a great opportunity to encourage engagement when it matters most. And if you are a thought leader, thank you. We see you.

What’s next for you? What are you excited about in 2020.
I’m excited to release this EP! After that, I’m looking forward to jumping into the next project. I plan to take a more collaborative approach this time around when it comes to production. There are so many incredible musicians I want to learn from and there’s no better way to expand and grow than to keep your door open to new people and ideas.


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