Wonderland.

JORJA SMITH – “BY ANY MEANS”

The Brit powerhouse drops a call to Black Lives Matter with her hair-raising new music video – starring Wonderland’s Editor-in-Chief.

Jorja Smith in the music video for
Jorja Smith in the music video for

As Nina Simone said, “It’s an artist’s duty to reflect the times in which we live.” And British powerhouse Jorja Smith is back with a gut-punch of music video to accompany her powerful new track “By Any Means”. Inspired by Black Lives Matter, the track is a celebration of Black Britain and diversity, a call to social justice and unity, and a lamentation of the ills of everything that has happened and is still happening recently.

And the music video stars a heart-searingly beautiful menagerie of faces, family and locations – including Wonderland’s Editor-in-Chief Toni-Blaze Ibekwe and her mother. The visuals also see Smith emotively appealing to a crowd and crying in her indignation.

Jorja Smith's music video for
Jorja Smith's music video for

Wonderland’s Editor-in-Chief Toni-Blaze Ibekwe

Jorja Smith's music video for
Wonderland’s Editor-in-Chief Toni-Blaze Ibekwe
Jorja Smith's music video for

In the melancholic yet empowering lyrics, Smith covers her experience as a young Black woman, as well as her responsibility as an artist to speak up: ​”I take pride in the things that we’ve done / Side by side in the revolution / Won’t stay silent for things that I love”.

“The inspiration behind ‘By Any Means’ really came from going to the Black Lives Matter protest and leaving thinking, what can I do to keep this conversation going?” explains Smith. “It’s not just a post on social media, it’s life.”

“By Any Means” is the lead single off Roc Nation’s​ upcoming ​Reprise p​roject – a collection of songs intended to bring awareness to social justice issues. A portion of proceeds will go to funding organisations that support victims of police brutality, hate crimes, and other violations of civil rights​.

Watch the music video for “By Any Means” below…

Jorja Smith's music video for
Jorja Smith's music video for
Jorja Smith's music video for
Jorja Smith's music video for
Jorja Smith's music video for
Wonderland’s Editor-in-Chief Toni-Blaze Ibekwe
Jorja Smith's music video for
Jorja Smith's music video for
Jorja Smith's music video for
JORJA SMITH – “BY ANY MEANS”

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