Wonderland.

LOUIS VUITTON AW20

Léa Seydoux, Portrait of a Lady on Fire‘s Noémie Merlant, world champion sprinter Dina Asher-Smith and more get the spotlight in the star-studded campaign.

Dina Asher Smith for Louis Vuitton AW20

Dina Asher-Smith

Dina Asher Smith for Louis Vuitton AW20
Dina Asher-Smith

Iconic actor and Bond girl Léa Seydoux. Marina Foïs. A Portrait of a Lady on Fire‘s Noémie Merlant. South Sudan model Akon Changkou. Cult actor Stacy Martin. World champion Brit sprinter Dina Asher-Smith. Congolese-Belgian artist Lous and the Yakuza. South Korean model Sora Choi. A star-studded line-up indeed for Louis Vuitton’s brand new Autumn/Winter 2020 campaign.

Twenty friends of the French fashion house were invited by Nicolas Ghesquière to his photography studio – a creative laboratory on the Quai Voltaire in Paris – for the classic and minimal campaign, which featured the guests with the iconic bags: the Capucines, the Twist, the Pont 9 and the Dauphine.

Noemie Merlant for Louis Vuitton AW20
Sora Choi for Lous Vuitton AW20
Stacy Martin for Louis Vuitton AW20

(LEFT) Noémie Merlant
(MIDDLE) Sora Choi
(RIGHT) Stacy Martin

Noemie Merlant for Louis Vuitton AW20
Noémie Merlant
Sora Choi for Lous Vuitton AW20
(MIDDLE) Sora Choi
Stacy Martin for Louis Vuitton AW20
Stacy Martin

Ghesquière also incorporated the new line “SINCE 1854”, characterised with a new jacquard patterning inscribed with “1854” and featuring monogram flowers in a nod to the year the House was created.

“I thought it would be interesting to extend my work to photography, to follow through to the end of the creative process and give the collection its final punctuation,” explains Nicolas Ghesquière. “In this portrait gallery, everyone is there for my own personal reasons, and I liked discovering new connections with people I knew already. I also wanted to bring unity to different aspects of the House, a circular vision of what happens here. To give a timeless aspect to creations that are very anchored in the season. For me, moving into photography came from a desire to reflect the feeling we share when we’re working on a collection.”

Find out more at louisvuitton.com

Akon Changkou for louis Vuitton Aw20
Lea Seydoux For Louis Vuitton AW20

(LEFT) Akon Changkou
(RIGHT) Léa Seydoux

Akon Changkou for louis Vuitton Aw20
Akon Changkou
Lea Seydoux For Louis Vuitton AW20
Léa Seydoux
Lous and The yakuza for Louis Vuitton AW20
Marina Fois for Louis Vuitton AW20

(LEFT) Lous and the Yakuza
(RIGHT) Marina Foïs

Lous and The yakuza for Louis Vuitton AW20
Lous and the Yakuza
Marina Fois for Louis Vuitton AW20
Marina Foïs
LOUIS VUITTON AW20

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