Few songs enjoy the time and time again resurgence that “Do It Again” has. It’s been five years, and from the second the crescendoing synths open the track, to the sultry controlled vocals undulating throughout – little did Pia Mia know, but its rhythms have transcended age – and refuse to quit (see TikTok for proof).
Since then, the Guam native has hit over a staggering billion streams worldwide, made her debut in Hero Fiennes Tiffin film After, and is soon to grace our screens in the sequel After We Collided.
And now, the platinum-certified recording artist and actress is back with her brand new release “HOT”, and – as to be expected – it’s a sizzling, sun-soaked summer bop, with the mileage to follow suit of “Do It Again”. Play, repeat. Feel the heat.
We caught up with Pia Mia and talked about her new single, acting ambitions and her upcoming book series…
How has lockdown been treating you?
Lockdown was pretty rough for me, I’m thankful for my health and the health of my family throughout all of it. I was in LA for 4 months in my condo solo, I have literally never been alone so it has been difficult and so lonely. I can’t imagine what I would have done without technology and being able to FaceTime my family and others I care about. I’ve been a lonely girl seems all my life, but nothing compares to quarantine. The thing isolation did for me was it made me think hard on my past and what I want for my future more than ever. I was able to write and focus much deeper on my journey. Who answers your FaceTime any time of the day, who’s there for you for real, who’s reaching out to be sure you’re okay. I realised I had so much love for some people I barely had a relationship with before COVID-19, that’s amazing and I’m so thankful. I read a lot about how quarantine made people realise who they love and can’t live without and it’s true, that happened to me. Right now I’m home on Guam, fully recharging and so grateful to be with my family. Being able to create is on another level here too, it’s amazing to come back to my roots for an extended period of time and feel the culture I was raised in. I’m planning to shoot some visualisers for “HOT” and then when I return to Los Angeles, the music video.
How have you been staying creative?
I have had a lot on my plate to keep me creative during quarantine. I released and am currently writing my first fictional book series, The Princess Diaries: Sand, Glitter and Silicone. I dropped the first single “Princess” with my new team, Republic Records, Electric Feel and my manager Troy Carter. Now “HOT” is here and it’s back on this 18-hour days creating and preparing to roll that out. I have a lot of other things that I’m working on but aren’t ready to be announced, but I’m very excited about what’s coming.
Congratulations on your new single “HOT” – what is it about and what was the track inspired by?
“HOT” is pretty self-explanatory, it’s basically saying I like you, I want you and you better keep it hot! I think women should be able to say whatever we think and feel and Hot is doing exactly that. No one should be afraid to express their sexuality or speak their mind! Women should be able to communicate every emotion, dream, over the top idea or live out their fantasies in music and portray that in our visuals just like the guys do, without fear of being judged. I want my music to be raw and real, but I also want to share and live out any fairytale I can imagine with the people that love my music.
Can we expect a video soon?
Yes! I’m home on Guam right now and even though there is no entertainment industry here, I want to bring you into my life at home. I’m working with a local team to shoot a couple visualisers and hope everyone will appreciate what we are able to create for you. I can’t wait for everyone to experience those and get a little taste of my island. The official music video is in planned to be shot in LA, so I’m very excited about that concept and looking forward to that when I’m back.
How involved do you get on the visuals and aesthetics of your music?
I’m a businesswoman and visionary. Since day one, I’ve been involved in every single aspect of my career. Every decision that’s made, every partnership, every piece of creative from beginning to end is overseen by me. Music, fashion and writing are all very personal and without me leading, it couldn’t be authentic and wouldn’t feel right. Of course, I have built a strong and very knowledgeable team around me. I’m young and always learning so I rely on them to guide me and help me bring my visions to life. I’m at the core of everything but don’t get me wrong it takes a village. This is a team effort! Without my team and without my fans, none of this would be possible.
Some of your previous tracks have seen a resurgence on TikTok – What do you think of the platform and user-generated content? Also how fans now can directly “collaborate” with your music?
Yes, “Do It Again” went viral as quarantine started and when I had just begun to dive into the platform myself, so that was a lot of fun. Seeing everyone embrace one of my most special songs was a real vibe. “Do It Again” has streamed big numbers since it was released, it never stopped so I could see how everyone jumped on the trend and it had this whole new life on TikTok. I saw another new trend with “Do It Again” this week, and I thought, “that’s my baby, I’m just so proud of her!” I have a feeling “Do It Again” is going to outlive all of us, it’s going to be playing forever.
TikTok has been a huge source of entertainment and creative release for me, especially now when I’m home so much. I love this app even as a consumer, sometimes I find myself scrolling for hours on there and I truly get lost. The biggest thing I love about TikTok is that it gives anyone from anywhere in the world a chance for their creative to be seen. It’s very possible and more common than on any other social platform for someone with no followers to been seen or even go viral and I think they all deserve it. In my experience, I’ve also found TikTok to be a very positive community. I look forward to interacting in comments or on lives with my audience there.