Wonderland.

RUSSELL ATHLETIC × SHINZO

Sports giants Russell Athletic and Shinzo Paris have announced a candy-coloured collab for the ages.

Russell Athletic Shinzo 100% B.Ball Dunk
Russell Athletic Shinzo 100% B.Ball Dunk

We look good in pink & blueRussell Athletic and Shinzo’s pink and blue that is. The two sporting giants have just announced a candy-coloured collab that has us beyond obsessed. From hoodies, basketball jerseys, shorts and even pastel caps, the adorably titled “100% B.Ball collection” combines performance, heritage and elegance with striking visuals and an uncompromising collaborative vision.

In sport, function is of course key, but who said you can’t have a little fun with it all? This collection’s underlining spirit is about letting your creativity rein free, whilst incorporating technical materials suitable for the playground or the street. Take the collaboration’s immersive rubbery surroundings for example, the futuristic blobjects were the brainchild of installation artist Cyril Lancelin (Town and Concrete) and Trajectoire Studio, transposing the sleek and designs against an immersive visual world.

Summer is here, the sun is out and these sporty numbers are sure to be the talk of the court – grab yours and get your b-ball on.

Russell Athletic Shinzo 100% B.Ball Dunk Kit
Russell Athletic Shinzo 100% B.Ball Dunk Kit
RUSSELL ATHLETIC × SHINZO

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