Get your blonde back. Maintain your colour with the game-changing product from the luxury haircare brand.
Finally – and thankfully – salons are open. All lockdown, we’ve been experimenting with DIY home colours and cuts – to less than favourable results. But this new beauty renaissance means that we’re also going back to what we know, and blonde is back. The fresh and cool colour is being seen on celebrities and influencers alike – and Fudge are saving your styles with a game-changing product.
From the cult luxury haircare brand comes Clean Blonde Damage Rewind Shampoo and Conditioner – renowned for one of their products selling every 30 seconds and recommended by 97% of UK hairdressers – here to repair damaged hair cuticles and neutralise those dreaded unwanted brassy tones.
The secret ingredient? Clean Blonde Damage Rewind contains max-strength violet micro-pigments to knock out brassy tones.
Fudge’s Opti-PLEX technology also settles into the gaps in your hair cuticles, stopping colour molecules escaping, and building new bonds inside the core of the hair strands. The nourishing product repairs the hair’s natural protective shield – regenerating and smoothing along the way.
Head of Colour at Fudge professional, Tracy Hayes unpacks her top tips: “For the initial shampoo, leave the product in for 1-2 minutes before rinsing out… and you’ll be surprised at the transformation after just one wash. Although with this social distancing in place, now is the time to experiment. For an ashy result leave the shampoo on for 15-30 minutes and you’ll achieve a lilac/grey tone but this will fade over the course of a few regular shampoos.
Blondes! There are numerous ways to play with blonde which is what it makes it so popular. All over blondes certainly make a statement whether you are wearing pure platinum, soft golds or clean nude blondes, and for those not quite so brave or prefer to have colour that is not so high maintenance then introduce blonde by simply adding highlights in a variety of lighter tones to suit every skin tone. Balayage is another perfect technique to add lighter tones through the mid lengths and ends. Even adding softer caramel blondes to frame the face can give a natural lift and complimenting the skin tone. Blonde can be as strong or subtle as you prefer, there is something for everyone who want to see some lightness in their hair.”