2020 is proving to be a monumental year in fighting for equality and justice. American fashion house Ralph Lauren are joining this movement as they celebrate minorities and various communities this Pride month. Partnering with Stonewall Community Foundation, Ralph Lauren will be donating a portion of each purchase made from their brand’s new ten-piece gender-neutral Polo Pride collection to communities of colour, transgender, non-conforming and non-binary people.
Inclusion, freedom and equality are all focal points of this elegant campaign which promotes self-love. Summer 2020 cover star Indya Moore, actor Dan Levy and Rollacoaster cover star Jeremy Pope all feature in stunning self-portraits and videos. The collection itself is universal, with the brand’s signature Polo Pony reimagined in rainbow colours. With graphic tees, tank tops and fanny packs, there’s in something for everyone in this charitable collection.
Speaking on the collection Chief Innovation Officer David Lauren says: “Pride is another way for us to prove that love transcends all borders, and that by standing together with the LGBTQIA+ community, the Black Community and their allies, we can send a message of solidarity to the world.”
Visit ralphlauren.com to check out the full campaign.