“For Successful Living”. It was back in the 90s that DIESEL’s positive widely-applicable tagline was born. And it’s latest iteration is a heartfelt celebration of Pride for the launch of the Italian denim house’s 2020 capsule collection. “For Successful Loving” includes 49 rainbow-streaked pieces, including everything from tees, bodysuits, shorts, sweatshirts, underwear and accessories.
Diversity, inclusion and self-love have long been core values of DIESEL’s brand ethos. And the campaign imagery depicts celebrated LGBTQI+ individuals around the world: Harlow Monroe; Sofia Malamute; Stella Lucia; Kai Isiah Jamal; Saro and Ian Isiah. With social distancing restrictions in place, each of them created imagery through their lenses and in their own homes and places of shelter.