“For Successful Living”. It was back in the 90s that DIESEL’s positive widely-applicable tagline was born. And it’s latest iteration is a heartfelt celebration of Pride for the launch of the Italian denim house’s 2020 capsule collection. “For Successful Loving” includes 49 rainbow-streaked pieces, including everything from tees, bodysuits, shorts, sweatshirts, underwear and accessories.

Diversity, inclusion and self-love have long been core values of DIESEL’s brand ethos. And the campaign imagery depicts celebrated LGBTQI+ individuals around the world: Harlow Monroe; Sofia Malamute; Stella Lucia; Kai Isiah Jamal; Saro and Ian Isiah. With social distancing restrictions in place, each of them created imagery through their lenses and in their own homes and places of shelter.

To celebrate Pride, DIESEL are also partnering with iconic Club Quarantine for the first 24-hour global digital party in late June, connect-ing many cities around the world to be hosted on Zoom.

The DIESEL 2020 Capsule Collection dedicated to Pride is available worldwide through retail, wholesale and trade channels, and the full line may be purchased through diesel.com. Diesel and OTB Foundation will set up a fund to support international projects dealing with gender identity and integration into the work market.