It’s time to get summertime ready with global superstar J Balvin, for his exclusive GUESS x J Balvin Colores Capsule collection. Launching on June 5, the collection is inspired by the singer’s latest album Colores, incorporating the album’s fun and energetic tones with explosions of bright colours. Within the latest collection, J Balvin has expanded his role in the creative and design process – featuring even more pieces for men, women, and introducing kidswear.
Shot in his hometown of Medellín, Colombia, the campaign embodies J Balvin’s music and culture with fans of all ages joining in on the shoot against a vibrant and colourful background. With summer well and truly underway, we are living for this new fun collection.
For more information visit GUESS.com