Wonderland.

GUCCI PRE-FALL 2020

Squirrels, skunks, deer, rabbits: the new campaign is basically a scene out of Sleeping Beauty.

Gucci Pre-Fall 2020 Advertising Campaign #SoDeerToMe rabbits
Gucci Pre-Fall 2020 Advertising Campaign #SoDeerToMe rabbits

At a time when we might be more used to seeing the inside of the four walls of our homes, Gucci are drenching our feeds with a pastoral paradise filled with free-roaming deer, skunks, rabbits, squirrels and more – and it’s seriously filling us with joy.

Titled #SoDeerToMe, their Pre-Fall 2020 advertising campaign, shot by legendary photographer Alasdair McLellan, is an overt celebration of nature, an homage to both embracing it and protecting it. The fairytale images show a return to the great outdoors, with models interacting with and surrounded by animals (even covered by them), Sleeping Beauty-style.

If you’ve been craving the outside world, these whimsical portraiture vignettes are something to pin to the top of your inspiration board until then.

Find out more at gucci.com

Gucci Pre-Fall 2020 Advertising Campaign #SoDeerToMe hedgehog on head
Gucci Pre-Fall 2020 Advertising Campaign #SoDeerToMe skunks
Gucci Pre-Fall 2020 Advertising Campaign #SoDeerToMe hedgehog on head
Gucci Pre-Fall 2020 Advertising Campaign #SoDeerToMe skunks
Gucci Pre-Fall 2020 Advertising Campaign #SoDeerToMe all animals
Gucci Pre-Fall 2020 Advertising Campaign #SoDeerToMe deer lake
Gucci Pre-Fall 2020 Advertising Campaign #SoDeerToMe all animals
Gucci Pre-Fall 2020 Advertising Campaign #SoDeerToMe deer lake
Gucci Pre-Fall 2020 Advertising Campaign #SoDeerToMe hedgehogs
Gucci Pre-Fall 2020 Advertising Campaign #SoDeerToMe deer
Gucci Pre-Fall 2020 Advertising Campaign #SoDeerToMe squirrels
Gucci Pre-Fall 2020 Advertising Campaign #SoDeerToMe hedgehogs
Gucci Pre-Fall 2020 Advertising Campaign #SoDeerToMe deer
Gucci Pre-Fall 2020 Advertising Campaign #SoDeerToMe squirrels
Creative director
Alessandro Michele
Art director
Christopher Simmonds
Photographer
Alasdair McLellan
Hair
Paul Hanlon
Makeup
Thomas De Kluyver
GUCCI PRE-FALL 2020

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