It can be hard to know where you stand with HYYTS. The genre-blurring music of the Glasgow-hailed duo sonically oscillates between synthy electronic production and soaring pop.
Made up of friends Adam and Sam, the pair’s vibrancy lies in their willingness to experiment with unconventional funds and samples – their energy brimming through their tracks. And their latest, “The Low Sound” is no exception, with some seriously bonkers visuals to boot. HYYTS receive a lesson in intimidation as they are dragged through the streets, dunked in water, and punched up.
“The idea of contrast has always been so important to us,” explains Adam. “Our personalities completely contrast – Sam is the illusive and quiet one, headphones in and getting inspiration from all angles and genres, putting weird sounds and erratic production over my completely different approach of bubblegum pop and cheesy lyrics. We seem to balance each other out, and it seems to work!
“The video and track follows that kind of idea of contrast too – it counterbalances happiness with sadness, darkness and light, lyrically happy but sonically a bit manic. I feel like the Tom Waits quote “I love beautiful melodies telling terrible things” sums up The Low Sound, and us as HYYTS to be honest, in the best way. We have things to say, and points to make, whether it’s socially, politically, or not deep at all, but we also want to have a load of fun and let pop music make people happy for three minutes again”
Watch the visuals for “The Low Sound” below…