Think high quality tees emblazoned with iconic moments in music and fashion history – lush velvet squares showcasing well-known artists and photographers.
And now, the Swedish label have announced their buzzy collaboration with esteemed British artist Lincoln Townley, which will see his dramatic art – which previously has specialised in gritty, abstract portraits of celebrities – feature on their high-end garments.
The London-born artist is recognised globally for his dramatic figurative work, which verges onto the experiential. Last year, Townley purchased a luxurious £7m penthouse Chelsea property – known as 19 – to give top art collectors and investors the chance to “live” with his art before buying. This is the first of three planned luxury properties the artist hopes to purchase in the coming year, including one in Basel, and one in New York.
LIMITATO x Lincoln Townley
Townley’s vivid work will be seen across LIMITATO’s AW20 collection: think bomber jackets, trousers and tees, under headlines including “Decisions Decisions” and “More Than You’re Used To”.
“Lincoln Townley’s work is totally right for what we are trying to do here, which is the curation of luxury, wearable art,” explains LIMITATO creative director Gustav Peterson. “The artwork itself is stunning, it asks questions and demands attention. We are brave and stand-out at LIMITATO so it’s genuinely exciting to see how this first capsule with Lincoln is received.”
Townley adds: “It’s exciting to see my work on clothing rather than canvas. My art can be enjoyed anywhere and my ambition is not to just be sat in a Mayfair gallery with the price tag gathering dust!”
