Wonderland.

LIMITATO × LINCOLN TOWNLEY

The Swedish “wearable art” brand have collaborated with the boundary-pushing British artist.

LIMITATO have collaborated with British artist Lincoln Townley red shirt

LIMITATO x Lincoln Townley

LIMITATO have collaborated with British artist Lincoln Townley red shirt
LIMITATO x Lincoln Townley

Last year, we dove into the boundary-pushing world of LIMITATO, a Gothenburg-based clothing brand specialising in wearable art pieces.

Think high quality tees emblazoned with iconic moments in music and fashion history – lush velvet squares showcasing well-known artists and photographers.

And now, the Swedish label have announced their buzzy collaboration with esteemed British artist Lincoln Townley, which will see his dramatic art – which previously has specialised in gritty, abstract portraits of celebrities – feature on their high-end garments.

The London-born artist is recognised globally for his dramatic figurative work, which verges onto the experiential. Last year, Townley purchased a luxurious £7m penthouse Chelsea property – known as 19 – to give top art collectors and investors the chance to “live” with his art before buying. This is the first of three planned luxury properties the artist hopes to purchase in the coming year, including one in Basel, and one in New York. 

LIMITATO have collaborated with British artist Lincoln Townley black coat
LIMITATO have collaborated with British artist Lincoln Townley yellow shirt
LIMITATO have collaborated with British artist Lincoln Townley black coat
LIMITATO x Lincoln Townley
LIMITATO have collaborated with British artist Lincoln Townley yellow shirt

Townley’s vivid work will be seen across LIMITATO’s AW20 collection: think bomber jackets, trousers and tees, under headlines including “Decisions Decisions” and “More Than You’re Used To”.

“Lincoln Townley’s work is totally right for what we are trying to do here, which is the curation of luxury, wearable art,” explains LIMITATO creative director Gustav Peterson. “The artwork itself is stunning, it asks questions and demands attention. We are brave and stand-out at LIMITATO so it’s genuinely exciting to see how this first capsule with Lincoln is received.”

Townley adds: “It’s exciting to see my work on clothing rather than canvas. My art can be enjoyed anywhere and my ambition is not to just be sat in a Mayfair gallery with the price tag gathering dust!”

The collection will go on sale in May, 2020 at luxury London department store Harrods and features a limited number of T-Shirts, jackets and pants. The collection will also feature 3 images from Townley’s Banker collection. Prices range from £150.

LIMITATO have collaborated with British artist Lincoln Townley white tee
LIMITATO have collaborated with British artist Lincoln Townley blue shirt
LIMITATO have collaborated with British artist Lincoln Townley white tee
LIMITATO x Lincoln Townley
LIMITATO have collaborated with British artist Lincoln Townley blue shirt
LIMITATO × LINCOLN TOWNLEY

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