Reuse, reduce, recycle! Introducing the motto for the denim pioneer’s capsule collection.
Of the many highlight’s from much-anticipated Milan Fashion Week, was undoubtedly Diesel’s new collection, which revolves around upcycling and sustainability.
The iconic Italian brand famed for jeans and denim are launching a new biannual project called “Diesel Upcycling For” which will see various collections made from Diesel’s deadstock, old samples, prototypes and leftover materials.
The purpose is to create a sustainable future, one of the most talked-about subjects in fashion at the moment, and how can we not stan a brand taking a huge step in the right direction to do good?
The brand will be appointing different designers and creative minds for every new collection that they create, with the intention of showcasing how upcycling can be interpreted through the creativity of various different designers.
The first collection kicks off with throwback partner 55DSL, an experimental offshoot of Diesel, focusing on graphic design, music and streetwear.
The brand’s collection drew inspiration from Diesel iconic heritage denim that was reworked using deadstock, archive pieces and prototypes. The collection infuses bold dashes of colour, mixed materials and overlapping logos to create fresh and brightly coloured staples.
One of the key features of the collection is transparency. Each piece of the collection comes with a QR code that can be scanned, directing the purchaser to a landing page that will detail the making of the garment and a timescale of all processes and products used. The presentation of the collection was shown in a school-style classroom with a live performance of a seamstress making pieces from the collection in front of an audience.
Now available on Diesel.com and in a network of select retailers worldwide.