F*cking Fabulous. Lost Cherry. And now Rose Prick. Tom Ford has long had a penchant for audaciously-named fragrances – and his latest cheeky offering is certainly no exception.

Contained in a sleek matte chess-like bottle in a powdery baby-pink shade, Rose Prick tells of “the slight pain that yields such sensual pleasure… and is a wild bouquet of intoxicating and rare hybrids.” Ouch.

A deliciously heady trilogy of Rose de Mai, Turkish and Bulgarian roses (one of the rarest varieties of rose in the world), the seductive fragrance also unexpectedly sports Indonesian patchouli, woody Chypre, as well as the sharp roar of Sichuan pepper and spicy turmeric extract.

A rose by any other name wouldn’t be Tom Ford.

Tom Ford Rose Prick is out now. Find out more at tomford.co.uk