Wonderland.

CHER × DSQUARED2

Legends only! The icon stars in the brand’s Spring Summer 2020 Campaign.

Legends only! Cher stars in Dsquared2's Spring Summer 2020 Campaign
Legends only! Cher stars in Dsquared2's Spring Summer 2020 Campaign

It goes without saying that Cher is the authority on many a cultural phenomenon. Life after love. The inventor of stage presence. And the figurehead of plumes and sheer, for countless generations to come. And now the musical icon has been tapped by Dsquared2 to star in its latest advertising campaign.

For Spring Summer 2020, Cher is pictured in an off-the-shoulder black and white jumper emblazoned with the word “ICON” (I mean, what else?), as well as a pair of distressed jeans – her signature hair dramatically swept back.

Shot by longtime DSquared2 collaborators Mert Alas and Marcus Piggott, the shot teases the upcoming campaign.

Find out more at dsquared2.com

Director
Mert&Marcus, Art Partner
Creative director
Giovanni Bianco
Hair
Serena Radaelli w/ Cloutier Remix
Makeup
Isamaya Ffrench w/Streeters
CHER × DSQUARED2

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