Do you remember where you were when Madonna invented the Country genre after donning a cowboy hat on the cover of her 2001 album Music? If you don’t, luxury fashion house Pinko would be more than happy to jog your memory. The brand’s SS2020 collection, shot by Mert & Marcus gives a brief, and stylish, history lesson on the dress codes of the Wild West with a glitzy Italian twist.

Lily Aldridge effortlessly straddles a studded bucking bronco in glitzy button-downs and fringed purses, or dons only a cowboy hat and boot combo with a pair of stonewashed denim jeans that almost bleed Americana spirit. Lit by a dramatic and sensual sunset, we get a clear as day view of their glamorous accessories too, huge horseshoe buckle belts and leather cross-body swings as Aldridge eventually flies off the bull, who said a bit of Country never hurt nobody?

All in all the spectacle is equal parts Buffalo Bill and Studio 54 – and we couldn’t be more in love!