Wonderland.

PRADA SS20

Frank Ocean, Austin Butler and director Nicolas Winding Refn are the new faces of the brand.

Prada Menswear SS20 Advertising Campaign_02 Frank Ocean

David Sims for Prada

Prada Menswear SS20 Advertising Campaign_02 Frank Ocean
David Sims for Prada

Wanna talk about BIG 2020 energy? Look no further than the latest campaign for Prada, who have tapped the buzzy likes of Austin Butler, Frank Ocean and director Nicolas Winding Refn, for its Menswear Spring/Summer 2020 campaign.

Titled “Optimist Rhythm” and shot by the legendary photography David Sims, the campaign from the Italian luxury house captures three of the biggest disrupters right now across music and film. Actor and Man About Town cover star Austin Butler is set to play Elvis in what will no doubt be an epic biopic from Baz Luhrmann. And the appetite for the next Frank Ocean album has surged as the Blonde singer has been steadily putting out new tracks over the end of the last year. Danish auteur Nicolas Winding Refn is known for provocative and stylised films such as Neon Demon, Drive and Only God Forgives.

Discover more on prada.com

Prada Menswear SS20 Advertising Campaign_01 Austin Butler
Prada Menswear SS20 Advertising Campaign_01 Austin Butler
David Sims for Prada
Prada Menswear SS20 Advertising Campaign_03 Nicolas Winding Refn
Prada Menswear SS20 Advertising Campaign_03 Nicolas Winding Refn
David Sims for Prada
PRADA SS20

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