Wanna talk about BIG 2020 energy? Look no further than the latest campaign for Prada, who have tapped the buzzy likes of Austin Butler, Frank Ocean and director Nicolas Winding Refn, for its Menswear Spring/Summer 2020 campaign.

Titled “Optimist Rhythm” and shot by the legendary photography David Sims, the campaign from the Italian luxury house captures three of the biggest disrupters right now across music and film. Actor and Man About Town cover star Austin Butler is set to play Elvis in what will no doubt be an epic biopic from Baz Luhrmann. And the appetite for the next Frank Ocean album has surged as the Blonde singer has been steadily putting out new tracks over the end of the last year. Danish auteur Nicolas Winding Refn is known for provocative and stylised films such as Neon Demon, Drive and Only God Forgives.

Discover more on prada.com