American hip-hop producer, songwriter and rapper Josh Stone can do it all – writing, producing, curating, managing – you name it. Originally from Long Island, NY, he now currently resides in Los Angeles where he’s been grafting at his independently founded label Real Vibez Only – as well as honing in on the production and writing skills he developed under the guidance of Public Enemy’s Chuck D.

His foray into the music scene came after an injury in the Hockey world, Stone turned his attention to producing and even slipped a sample of his production to the team on-set. After producing for artists like Jim Jones and Tony Yayo, the rest they say is history – bringing us to What They Talkin Bout – the rapper’s latest boppy single. Stone delivers a steady and easygoing flow over a classic rap & trap beat booming with bass, poking holes in the braggadocious personas of his industry contemporaries with biting lyrics and an earworm of a chorus.

On shooting the video for his latest track, Josh Stone tells us “[It] was dope. I had a great time working with Jack Lumetri (Director) and the Young Legend “Stedicams,” along with my Real Vibez Only crew and all the girls who came by the crib to chill. We wanted to create something more cinematic and tell a story about where I think the industry is today and how a lot of these artists feel pressure to follow the mold of face tattoos, rented cars and rented jewelry and stuff to look like they already have all that, but they don’t. They’re trying to portray how I’m really living, off my producer and ANR money I made. For me, it’s about the music and what’s authentic. Music always comes first. Real vibez only.”

You can watch the video for What They Talkin Bout below.