Since they’ve come onto the music scene, London-based musician and Cult Candy Cosmetics founder Jazmin Bean has been making waves due to their theatrical “hybrid creature” aesthetic.

And an impressive online fan base has also followed suit, thanks largely in part to the artist’s unique, textured hyper-pop sound, accompanied by fluorescent palpitating visuals. Enter their latest offering “Hello Kitty”, which comes as the third single from the singer.

“The song is about being depressed and friendless and finding great joy in cartoons and toys and just using them as a coping mechanism when I was in school I was really miserable and friendless and I used to distract myself with all my favourite things and characters,” explains Jazmin. “The idea behind the video is a hello kitty obsessed person who stays in their room 247 and just dedicates their life to hello kitty to forget about their problems they become a TV tanned brain dead zombie.”

Watch “Hello Kitty” below…