Wonderland.

GUCCI PRE FALL 2020

Legendary New York street photographer Bruce Gilden has snapped the dazzling lookbook.

Gucci Pre Fall 2020 Lookbook shot by Bruce Gilden purple sequins
Gucci Pre Fall 2020 Lookbook shot by Bruce Gilden purple sequins

The Gucci universe has long been one of otherworldly decadence embedded in the shabby everyday. One inhabited by freaks, geeks and outsiders.

And their latest offering is no exception, as the Italian luxury house has now dropped the Gucci Pre Fall 2020 lookbook, shot in Rome by iconic Brooklyn-born street photographer Bruce Gilden – known for his candid and often hard-hitting portraits of New Yorkers.

Featured in the lookbook, draped in everything from embellished boots, to zebra-print two-pieces and floral bonnet hats, also is Italian actress and model Benedetta Barzini, and American model and activist Bethann Hardison.

Find out more at gucci.com

Gucci Pre Fall 2020 Lookbook shot by Bruce Gilden pink suits
Gucci Pre Fall 2020 Lookbook shot by Bruce Gilden zebra suit
Gucci Pre Fall 2020 Lookbook shot by Bruce Gilden pink suits
Gucci Pre Fall 2020 Lookbook shot by Bruce Gilden zebra suit
Gucci Pre Fall 2020 Lookbook shot by Bruce Gilden gold sequins
Gucci Pre Fall 2020 Lookbook shot by Bruce Gilden blue suit
Gucci Pre Fall 2020 Lookbook shot by Bruce Gilden red suit
Gucci Pre Fall 2020 Lookbook shot by Bruce Gilden gold sequins
Gucci Pre Fall 2020 Lookbook shot by Bruce Gilden blue suit
Gucci Pre Fall 2020 Lookbook shot by Bruce Gilden red suit
Gucci Pre Fall 2020 Lookbook shot by Bruce Gilden check coat
Gucci Pre Fall 2020 Lookbook shot by Bruce Gilden yellow trousers
Gucci Pre Fall 2020 Lookbook shot by Bruce Gilden sequin dress
Gucci Pre Fall 2020 Lookbook shot by Bruce Gilden check coat
Gucci Pre Fall 2020 Lookbook shot by Bruce Gilden yellow trousers
Gucci Pre Fall 2020 Lookbook shot by Bruce Gilden sequin dress
Creative director
Alessandro Michele
Art director
Christopher Simmonds
Location
Roma
Photographer
Bruce Gilden
Hair
Alex Brownsell
Makeup
Thomas De Kluyver