Wonderland.

RAX × SELFRIDGES

To celebrate 100 years of the crewneck, Russell Athletic has partnered up with Selfridges for an exclusive collection.

RAX 100 Year Anniversary Crewneck Selfridges Pink
RAX 100 Year Anniversary Crewneck Selfridges Pink

Can you believe it? It’s almost been 100 years since Russell Athletic pioneered the invention of the crewneck. Benjamin Russell Jr’s brand was the go-to for collaborating with on top quality sweatshirts for individual football teams back in 1920. It’s almost too hard to imagine a world without where vintage lovers and sports fiends couldn’t dress for that kind of tepid, not too cold, not too hot weather. And unless your sartorial preferences lie with coats, RAX has inadvertantly kept you warm your entire life, whether you’re a convict or a PE teacher.

To celebrate an entire century of crewneck splendour, RAX have partnered up with the best in business, Selfridges, to produce an exclusive 19-piece RAX collection made from mega-comfy dry organic loopback jersey. This, of course, is complemented by an archival range of Terry towelling styles from four of Russell’s original silhouettes – a hoodie, tee shirt, track pant, and, you guessed it, a crewneck.

RAX 100 Year Anniversary Crewneck Selfridges Plants
RAX 100 Year Anniversary Crewneck Selfridges Group Inside
RAX 100 Year Anniversary Crewneck Selfridges Plants
RAX 100 Year Anniversary Crewneck Selfridges Group Inside

Playing on the history of the event and the brand’s own DNA, the new collection combines the new RAX logo with its iconic patch branding, updating these classic styles into a new contemporary environment.

RAX launched exclusively Thursday, 7th November at Selfridges London, Manchester and Birmingham as well as online, so grab stocks while you can.

RAX 100 Year Anniversary Crewneck Selfridges Group
RAX 100 Year Anniversary Crewneck Selfridges Inside Plants
RAX 100 Year Anniversary Crewneck Selfridges Group
RAX 100 Year Anniversary Crewneck Selfridges Inside Plants
RAX 100 Year Anniversary Crewneck Selfridges Tag
RAX 100 Year Anniversary Crewneck Selfridges Tag
RAX × SELFRIDGES

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