Ahead of Worldwide AIDS Day on December 1st, AMI have extended their partnership with Sidaction in the fight against HIV & AIDS by donating all proceeds from the sale of their new red beanie to the cause. The stylish accessory is sure to keep you toasty in this arctic British winter and will be available in across all the brand’s boutiques, as well as online on amiparis.com.

Sidaction was founded in 1994 and primarily assists the fight against aids by supporting programs for scientific and medical research, education, prevention, support, improving the quality of life, care and support for people living with HIV. With strongholds in France and the US, the organisation is also heavily involved with efforts in developing countries also.

AMI’s founder and creative director, Alexandre Mattiusi, stressed the importance of bringing visibility to the cause in any way possible. “The growth and evolution of AMI has been fast and steady since its beginning. It makes it therefore very important for us to give back to the community. This is the reason why we are combining forces with Sidaction, to support this cause and help in the fight against HIV / AIDS.”

As of last year, there are around 37.9 million people across the globe with HIV/AIDS. Of these, 36.2 million were adults and 1.7 million were children. “Each and every one of us have a role to play in this fight,” says Mattiusi. “It remains a major concern for every generation, and we need to keep up our efforts in order to steadily support medical research”.