Wonderland.

JENNIFER LOPEZ FOR COACH

Famed New York fashion house Coach announces Jennifer Lopez as their newest global face.

Jennifer Lopez Face Of Coach Announcement New York

©2019 Benjamin Rosser/BFA

Jennifer Lopez Face Of Coach Announcement New York
©2019 Benjamin Rosser/BFA

It’s been a pretty busy year for the renowned icon, singer, and actress known to many as J-Lo. With a starring role in Hustlers, which we reviewed after it hit screens just last month, and rehearsals for her and Shakira’s Superbowl Halftime Show in 2020, J-Lo brings a truly successful year to a close with the announcement that she is the new face of iconic New York design house, Coach.

The brand is about to celebrate its 75th anniversary since starting as a humble leather goods and accessories workshop back in 1941, and has been hard at work in the years since redefining the alternative luxury landscape and expanding to become a global force with over 1,000 stores worldwide.

J-Lo is the most quintessentially New York choice for a quintessentially New York brand, and the singer is, of course, thrilled with the news. “I’m so excited for this collaboration. [Coach] is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style––an uptown downtown mix.”

Coach’s Creative Director, Stuart Vevers couldn’t be happier about the collaboration either. “Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way––she really embodies the attitude of Coach and our new campaign.” J-Lo’s relationship with the brand dates back to 2002, following the music video for ‘All I Have’ featuring LL Cool J, where she carries about 10 signature Coach bags away from her lover in a snowstorm. What Vevers is most excited about however is uniting J-Lo and J-Tel (Juergen Teller) for the campaign, “creating another authentic connection with our heritage.”

Despite all this glitz and glam, you can still never be fooled by the rocks (or Coach bags) that she’s got, she’s still Jenny from the bloc.

JENNIFER LOPEZ FOR COACH

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