Wonderland.

ALEXANDER MCQUEEN PRE SS20

Blooming with exotic colours, the British brand drops its SS20 pre collection.

Alexander McQueen SS20 pink dress
Alexander McQueen SS20 pink dress

In Alexander McQueen’s SS20 campaign, nature’s most beautiful mistress, the flower, is preserved and represented. Blooming with exotic colours, ranging from blood red to fuchsia, and rare pressed floral embroideries, this collection is breath-taking in its beauty. Through these clothes, endangered wild flowers are given a second lease of life and the earth’s riches are celebrated.

However, it’s not all frilly edges and feminine touches with this collection, and these are countered by sharp, tailored edges, the interruption here and there of black leather, and a harsh military aesthetic. The significance of this defensive aesthetic combined with the femininity of flowers cannot be overlooked- here ‘the hearts of women and the hearts of flowers- both exposed and protected- are intertwined.’

Watch the campaign video below…

Alexander McQueen SS20 red dress
Alexander McQueen SS20 long black coat
Alexander McQueen SS20 red dress
Alexander McQueen SS20 long black coat
Alexander McQueen SS20 floral dress
Alexander McQueen SS20 black suit
Alexander McQueen SS20 floral dress
Alexander McQueen SS20 black suit
Alexander McQueen SS20 tiered dress
Alexander McQueen SS20 red long dress
Alexander McQueen SS20 tiered dress
Alexander McQueen SS20 red long dress
Words
Lara Morant
ALEXANDER MCQUEEN PRE SS20

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